Our products
DISCOVER AVEDA® PRODUCTS
AVEDA®: who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result.
Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms.
Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings. In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.
Said simply, Beauty Is As Beauty Does.
Dominique Conseil, President
For more information visit the website aveda.it
What makes Aveda® different
- 90% of the essential oils purchased to make our products are of certified organic or biodynamic origin.
- complete traceability of ingredients of certified organic origin, from the raw material to the finished product.
- the shampoo bottles, which are made from at least 85% recycled material, are made from recycled milk bottles and can be reused.
- In 2009, the Aveda network raised more than $3.1 million for Earth Month for international projects to save clean water.
- total absence of petrochemicals, where possible.
- the first cosmetic company to produce 100% with wind energy. 100% of the energy needs of the Aveda headquarters, distribution center and manufacturing plant in Blaine, Minnesota are met by the use of wind energy.
- the first cosmetics company to receive the “Cradle to Cradle” (C2C) certification, and seven Aveda products have achieved the “C2C Gold” seal. The C2C certification recognizes Aveda, in addition to its products, for its commitment to using ingredients, materials and processes with a positive impact on the environment.
- no animal testing.
Find out more about our best hair care products:
Smooth Infusion
Straight hair styling begins with the new Smooth Infusion™ Shampoo and Conditioner. Our unique blend of infused plants creates a new smooth surface on hair, making it easier to style. Depending on your hair type, apply Smooth Infusion™ Style-Prep Smoother™ (if you have fine or wavy hair) or Smooth Infusion Glossing Strainghtener (if you have fine or wavy hair) to finish styling and control frizz. medium curly).
Hair care & styling
be curly
For every type of hedgehog. The be curly™ system significantly reduces frizz and defines curls by up to 57%*. The wheat protein-based blend, in fact, expands when the hair is dry to keep waves and curls in order.
Hair care & styling
invati™
For thick and full-bodied hair. A 97%* naturally derived phyto-active system formulated with our energizing DensiplexTM blend to reduce hair loss by 33% following breakage.
Call Who
The Sun Care line is specific for the summer, to protect your hair exposed to sun, salt and chlorine. Our 3 -phase solution, which protects from UV rays to 16 hours, allows you to face and win the challenges of summer. The line consists of Sun Care Hair Veil, an impalpable spray, which forms a protective screen on the hair, Sun Care Hair & Body Cleanser, which removes chlorine, salt and other body and hair residues and Sun Care After Sun Hair Masque, which has a regenerating and repairing effect.
Dry Remedy™
Dry Remedy™ a hydration system for dry and brittle hair which, through shampoo, conditioner and intensive treatment, offers a targeted and effective response, deeply and lastingly hydrating the hair. The line consists of Dry Remedy™ Moisturizing Shampoo, Dry Remedy™ Moisturizing Conditioner and Dry Remedy™ Moisturizing Treatment Masque.
Damage Remedy™
Natural remedies for damaged hair. Our Damage Remedy™ treatment is able to restructure the hair in three phases, thanks to powerful natural extracts.
This treatment was created for those who have tired and brittle hair due to chemical treatments, excessive exposure to heat and various atmospheric agents, restoring its natural appearance, making it stronger, silky and shiny.
Color Conserve™
Live a life in color! The color of your hair is the maximum expression of your vitality: protect it with a special plant-derived system, divided into three simple phases.
Pure Abundance™
Treatment to give body and volume to your hair. An outgoing character deserves a hair appropriate to its nature, full of life! Based on innovative volumizing agents, Aveda® gives fine hair the natural ingredients to give it more body and more volume.
Hair care & styling
scalp benefits™
Hair health comes from the roots. Our scalp products create a balanced foundation for healthy hair.
Brilliant™
Celebrate what you naturally possess: the texture of life and the structure of the hair. Aveda® knows the different needs of damaged hair and finds in nature the right tools to make it shine and to make it softer and smoother. A wide range of products for your multifaceted style, thanks to a formula based on camellia and aloe from certified organic crops.
Rosemary Mint e Shampure™
Your needs are simple: lather, rinse and repeat. All you want is for the hair to look good to the touch, smell and look.
This is why we have created these special plant-based formulas, mixing particular ingredients and unique aromas, which always take care of your hair.
Professional coloring
Discover the plant-based coloring that allows you to obtain your personalized result at any Aveda® salon.
Our innovative formulas take care of your hair: they are up to 99% naturally derived thanks to protective vegetable oils, which give your hair a healthier and shinier look. For permanent or demi-permanent coloring systems you will find a wide range of natural colors, from brown, blonde and red, with plant-based aromas that relax the senses.